✅ The correct answer is:
The software that exists with the goal of automating your marketing actions
Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
- The software that exists with the goal of automating your marketing actions
- Automation tools to help automate sales-specific actions
- The thought process behind delivering information in lead nurturing
- The software that is used for your entire inbound strategy