What role does optimization play in your conversational growth strategy?

✅  The correct answer is:

You need to iterate and optimize your conversations over time.

Question:

What role does optimization play in your conversational growth strategy?

Solution:

  • Unlike conversions, conversations are evergreen and don’t need to be optimized.
  • As conversations are unique exchanges with many website visitors, they cannot be optimized.
  • Conversations need to be optimized once every four months.
  • You need to iterate and optimize your conversations over time.