✅ The correct answer is:
You need to iterate and optimize your conversations over time.
Question:
What role does optimization play in your conversational growth strategy?
Solution:
- Unlike conversions, conversations are evergreen and don’t need to be optimized.
- As conversations are unique exchanges with many website visitors, they cannot be optimized.
- Conversations need to be optimized once every four months.
- You need to iterate and optimize your conversations over time.