✅ The correct answer is:
Identifying a challenge they’re experiencing or an opportunity they want to pursue.
What is the buyer doing during the awareness stage of their buying journey?
- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
- Becoming aware of the ways your solution can help them.
- Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
- Trying to choose a specific solution within a specific solution category.