What is the buyer doing during the consideration stage of their buying journey?

✅  The correct answer is:

Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.

Question:

What is the buyer doing during the consideration stage of their buying journey?

Solution:

  • Identifying a challenge they’re experiencing or an opportunity they want to pursue.
  • Considering the pros and cons of using your solution.
  • Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
  • Trying to choose a specific solution within a chosen solution category.