What is your role during the decision stage of the buyer’s journey?

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✅  The correct answer is:

To help the buyer weigh the pros and cons of your solution relative to other options.

Question:

What is your role during the decision stage of the buyer’s journey?

Solution:

  • To help the buyer define their goals and challenges.
  • To help the buyer understand the different ways they might address a goal or challenge.
  • To convince the buyer to buy your product or service.
  • To help the buyer weigh the pros and cons of your solution relative to other options.