✅ The correct answer is:
Provide the buyer with case studies and general information about your company.
You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:
- Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals.
- Help the buyer connect your company’s broad positioning to their specific goals and challenges.
- Provide the buyer with case studies and general information about your company.
- Ask the buyer to buy your product or service.