Rose sees in her data that many of the people that converted were exposed to a display campaign she ran. So she concludes the display campaign was a success. What did she forget to take into account?

✅  The correct answer is:

Proving incremental impact

Question:

Rose sees in her data that many of the people that converted were exposed to a display campaign she ran. So she concludes the display campaign was a success. What did she forget to take into account?

Solution:

  • Measuring view-through conversions
  • Creating a focused question
  • Proving incremental impact
  • Establishing a baseline