Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?

✅  The correct answer is:

Clicks to navigate to schnitzel restaurant location

Question:

Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?

Solution:

  • Clicks to navigate to schnitzel restaurant location
  • Social media likes for photo essay on Berlin
  • Berlin tourism app downloads
  • Calls to help desk