Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

✅  The correct answer is:

Integrate databases into one platform

Question:

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Solution:

  • Better manage cross-channel measurment
  • Just read the one with the best results
  • Integrate databases into one platform
  • Try last-click attribution