Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

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✅  The correct answer is:

Integrate databases into one platform

Question:

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Solution:

  • Better manage cross-channel measurment
  • Just read the one with the best results
  • Integrate databases into one platform
  • Try last-click attribution