If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?

✅  The correct answer is:

Viewability

Question:

If you wanted to understand if the impressions you purchased were actually seen by customers, what measurement concept would you ask to know more about?

Solution:

  • Brand efficacy
  • Impressions
  • Viewability
  • Brand love