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Measurement – Smart Assessment
Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
YouTube is the second most viewable video destination globally.
Advertisers can import their campaign data from DCM into GA360.
Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
A “Conversion” is specifically defined as a purchase influenced by an ad.
Select the best Google tool for website A/B testing.
Select the Google products that collect data and measure actions in websites or apps. Select all that apply.
Identify ALL of the platforms that offer attribution analysis.
Three of the following feature statements are true about Tag Manager. Identify the feature that is false.
What are the three key steps to enable accurate measurement of the user journey?
Match each of the following terms to the corresponding goal
What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?
What is a key value proposition of Unique Reach?
What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?
In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
Identify the definition of attribution.
Differentiate between measurement and attribution.
Place in order the steps involved in building a data-driven attribution model for Search ads.
What are the three different stages of customer interactions defined within a funnel in Analytics?
What are the three different stages of customer interactions defined within a funnel in Google Analytics?
Match the Analytics and Google Ads measurement terminology to the description.
Why is it not advisable for an advertiser to have a tag set to conditional firing in AdWords Conversion Tracking?
What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?
Rules-based attribution takes only converting paths into account.
Viewability guarantees that a client’s ad will be seen.
What is the DoubleCIick advertiser ad server called?
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