Identify the definition of attribution.

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✅  The correct answer is:

Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it

Question:

Identify the definition of attribution.

Solution:

  • Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it
  • Practice of making important decisions about where to invest budgets or focus optimizations
  • Practice of unifying user interaction data and creating a holistic view of customer relationships
  • Practice of developing estimates that tie online investment back to revenue goals