Match the Analytics and Google Ads measurement terminology to the description.

✅  The correct answer is:

Google Analytics TransactionsA measure almost always used for e-commerce purposes.
Google Ads ConversionsA way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics EventsA way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics GoalsA measure of a successful user interaction or a completed activity.

Question:

Match the Analytics and Google Ads measurement terminology to the description.

Solution:

Google Analytics TransactionsA measure almost always used for e-commerce purposes.
Google Ads ConversionsA way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics EventsA way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics GoalsA measure of a successful user interaction or a completed activity.