✅ The correct answer is:
| Act | Use data to drive bidding, budget and targeting decisions. |
| Attribute | Shift to evaluating and assigning conversion credit across multiple touchpoints. |
| Measure | Correctly count all conversions. |
| Understand | Gather audience insights and drive growth using a value-led approach to measurement. |
Question:
Match each of the following terms to the corresponding goal
Solution:
| Act | Use data to drive bidding, budget and targeting decisions. |
| Attribute | Shift to evaluating and assigning conversion credit across multiple touchpoints. |
| Measure | Correctly count all conversions. |
| Understand | Gather audience insights and drive growth using a value-led approach to measurement. |