Match each of the following terms to the corresponding goal

✅  The correct answer is:

ActUse data to drive bidding, budget and targeting decisions.
AttributeShift to evaluating and assigning conversion credit across multiple touchpoints.
MeasureCorrectly count all conversions.
UnderstandGather audience insights and drive growth using a value-led approach to measurement.

Question:

Match each of the following terms to the corresponding goal

Solution:

ActUse data to drive bidding, budget and targeting decisions.
AttributeShift to evaluating and assigning conversion credit across multiple touchpoints.
MeasureCorrectly count all conversions.
UnderstandGather audience insights and drive growth using a value-led approach to measurement.