What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

✅  The correct answer is:

Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking

Question:

What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

Solution:

  • Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360
  • Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking
  • Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions
  • Use the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and Analytics