Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

✅  The correct answer is:

Do web and app teams have aligned goals and strategies?

Question:

Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

Solution:

  • Are the teams utilizing the latest features in Google Ads?
  • How many offline interactions does it take to create a conversion?
  • Do web and app teams have aligned goals and strategies?
  • What percentage of the marketing budget can accurate metrics quantify?