KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?

✅  The correct answer is:

Traffic two ads under one placement and use targeting to direct each user to the correct ad

Question:

KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?

Solution:

  • Traffic two ads under one placement and use targeting to direct each user to the correct ad
  • Use HTML5
  • Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically
  • Traffic a single ad and let the users direct themselves