✅ The correct answer is:
These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
Question:
After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?
Solution:
- The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher
- The single-device conversions should be larger than the total cross-environment conversions, since they include everything
- Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
- These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions