✅ The correct answer is:
The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices
Question:
What is a key benefit of generating a cross-device conversion report?
Solution:
- Cross-device conversions include interaction values for measuring time to purchase
- The cross-device conversion ensures the user interacted with the ad, by either a click or video play
- The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices
- Cross-device has unique targeting parameters based on geography