Currently, Google Optimize does NOT currently allow you to:

✅  The correct answer is:

do heatmap analysis to better understand to user behaviour on your site

Question:

Currently, Google Optimize does NOT currently allow you to:

Solution:

  • use your existing goals and metrics in Google Analytics as experiment objectives
  • serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics
  • do heatmap analysis to better understand to user behaviour on your site
  • test new website designs, layouts and content with a subset of your visitors