Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

✅  The correct answer is:

Ensure he feels as welcome as if he was at the store

Question:

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

Solution:

  • Display their most popular products on the home page
  • Ensure he feels as welcome as if he was at the store
  • Display contact information
  • Display all their products on the home page