A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

✅  The correct answer is:

The product category URL is excluded.

Question:

A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

Solution:

  • The incorrect use of bid response protocol.
  • The maximum cost per thousand impressions (CPM) is 0 or negative.
  • The product category URL is excluded.
  • The bid amount is lower than the publisher’s requirements.