What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

✅  The correct answer is:

To always include Guaranteed deals

Question:

What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?

Solution:

  • To never bid on Programmatic Guaranteed callouts
  • To always include Guaranteed deals
  • To require fewer callouts than ad requests
  • To respond to only the first ad size in a bid request