Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

✅  The correct answer is:

Lower the cost per action

Question:

Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

Solution:

  • Lower the cost per action
  • Enable adaptive geo-targeting
  • Pause one of the campaigns
  • Create a new budget group