Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

✅  The correct answer is:

Forecasting

Question:

Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

Solution:

  • Forecasting
  • Attribution modeling
  • Portfolio bidding
  • Bid strategy health