Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?

✅  The correct answer is:

Adaptive geo-targeting

Question:

Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?

Solution:

  • Portfolio geo-bidding
  • Health panel geo tab
  • Remarketing lists for search ads (RLSA)
  • Adaptive geo-targeting