Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

✅  The correct answer is:

Upload offline conversion data files in the order conversions occurred

Question:

Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

Solution:

  • Upload offline conversion data only if conversions have occurred
  • Upload offline conversion data once a month
  • Upload offline conversion data files in the order conversions occurred
  • Upload offline conversion data in its original formatting