Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

✅  The correct answer is:

Limit the number of versions they test

Question:

Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

Solution:

  • Include both landing page and ad copy tests for efficiency
  • Test as many different versions of their ad copy as possible
  • Keep the ad copy as generic as possible
  • Limit the number of versions they test