✅ The correct answer is:
Limit the number of versions they test
Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?
- Include both landing page and ad copy tests for efficiency
- Test as many different versions of their ad copy as possible
- Keep the ad copy as generic as possible
- Limit the number of versions they test