What is a benefit of portfolio bid strategies?

✅  The correct answer is:

They manage bids on keywords across the portfolio to reach the target.

Question:

What is a benefit of portfolio bid strategies?

Solution:

  • They manage geo-targeting across the portfolio of campaigns to reach the target.
  • They split conversion credit across all interactions to provide better insights.
  • They manage bids on keywords across the portfolio to reach the target.
  • They find the best-performing geographic areas and adjust bids to reach the target.