What two types of remarketing can be used on Google Display ads?
✅ The correct answer is:
- Dynamic remarketing
- Standard remarketing
Which targeting option is best for influencing consideration?
✅ The correct answer is:
- Custom Intent
Which targeting option is best for achieving brand awareness?
✅ The correct answer is:
- Affinity
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
✅ The correct answer is:
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
✅ The correct answer is:
- It allows her to show ads to people who previously visited her website as they browse websites and use apps.
A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
✅ The correct answer is:
- Return on ad spend
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
✅ The correct answer is:
- The distance the customer is from your location
Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
✅ The correct answer is:
- The audience retention report