Performance – Smart Assessment
- What does GDN’s inventory include?
- Match each recommended display auto-bidding strategy to its corresponding lead client.
- How should an advertiser exercise control over DSA campaigns?
- Match the following autobidding strategy to the right client objective.
- What is the difference between a “Success Action” and a “Proxy Action”?
- Match each of the following statements to its corresponding DSA benefit.
- When calculating customer value, other valuable actions, such as friend referral should not be included.
- Put the following steps in order to describe how RLSA works.
- Which of these customers likely has the highest potential value to bid on when searching for flowers?
- If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?
- Identify how UAC uses Machine Learning.
- Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.
- What are the three universal ad extensions that every marketer should be using to enhance their text ad?
- Put the following steps in order to show how static display remarketing works.
- What are prohibited categories you should avoid pitching RLSA to?
- Which list size metric should be examined to see if a list can be actively used in RLSA?
- Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.
- Match examples of app activities to the corresponding vertical.
- Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.
- Sort the following ways to target a client’s website with DSA, from the largest coverage to the most narrow.
- How many extension types can show up in any given ad auction?
- Which of the following user trends is NOT a rationale for advertisers to use DSA?
- Which settings should be removed to optimize a remarketing campaign performance?
- Which of these statements are TRUE? Select all that apply.
- Which of the following targeting options is NOT available in Gmail?
- Match each display targeting solution to its targeted audience. (Question Type 1)
- Indicate one difference on conversion tracking between iOS apps and Android apps.
- Match the client goal to the correct ad extension. (Question Type 2)
- What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?
- Identify which remarketing solution you would use for each scenario.
- Gmail targeting includes signals from which of the following?
- What are the three main factors that determine ad quality?
- Match the client’s objective to the DSA solution.
- If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?
- Which of the following is a core benefit of AdWords autobidding?
- What is automatically included in AdWords optimized lists?
- With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’
- Which policies apply when recommending RLSA? Select all that apply.
- Including a logo in a responsive ad…
- Match the client goal to the correct ad extension. (Question Type 1)
- What are some broad revenue generators in an app?
- What is dynamic remarketing?
- What is the minimum list size for search required to run RLSA?
- Why is Target CPA the recommended choice for a remarketing bidding solution?
- What are the three key benefits of RLSA?
- RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.
- Explain what “observations” are in the new AdWords experience.
- It’s important to wait at least two weeks after implementation before measuring the results of a Smart Bidding campaign.
- Which of the following signal is currently NOT used by our algorithm to set up bids automatically?
- Which option allows advertisers to use their list in an existing campaign by applying a bid adjustment to modify their remarketing list members?
- Why should an advertiser consider automated bidding? Select all that apply.
- If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?
- Which of the following best practices should be followed when applying target CPA to a campaign?
- Google users can visit the Ads Preferences Manager to manage ad personalization.
- Which attributes describe a good landing page experience? Select all that apply.
- How should you pitch your clients on ad formats if they are using image or HTML5 ads today?
- How can you improve Quality Score?
- Which part of the search ad is not automatically generated by DSA?
- Match each autobidding strategy to the right campaign goal.
- Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
- Which of the following is not considered a “Smart Bidding” strategy?
- Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?
- DSA is fully compatible with target CPA, and it’s a best practice to combine this smart bidding option with DSA.
- Match each of the “Big Three” ad rank recommendations to their definition.
- Which of the following statements is true?
- Since DSA is an automation solution, there’s no need to add audience lists to the campaign.
- Match each display targeting solution to its targeted audience. (Question Type 2)
- Order the four steps used to maximize an advertisers investment in RLSA.
- When should a max conversions bidding strategy be pitched?
- What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?
- Why do search ad extensions matter to clients?