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Performance – Smart Assessment
What does GDN’s inventory include?
Match each recommended display auto-bidding strategy to its corresponding lead client.
How should an advertiser exercise control over DSA campaigns?
Match the following autobidding strategy to the right client objective.
What is the difference between a “Success Action” and a “Proxy Action”?
Match each of the following statements to its corresponding DSA benefit.
When calculating customer value, other valuable actions, such as friend referral should not be included.
Put the following steps in order to describe how RLSA works.
Which of these customers likely has the highest potential value to bid on when searching for flowers?
If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?
Identify how UAC uses Machine Learning.
Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.
What are the three universal ad extensions that every marketer should be using to enhance their text ad?
Put the following steps in order to show how static display remarketing works.
What are prohibited categories you should avoid pitching RLSA to?
Which list size metric should be examined to see if a list can be actively used in RLSA?
Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.
Match examples of app activities to the corresponding vertical.
Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.
Sort the following ways to target a client’s website with DSA, from the largest coverage to the most narrow.
How many extension types can show up in any given ad auction?
Which of the following user trends is NOT a rationale for advertisers to use DSA?
Which settings should be removed to optimize a remarketing campaign performance?
Which of these statements are TRUE? Select all that apply.
Which of the following targeting options is NOT available in Gmail?
Match each display targeting solution to its targeted audience. (Question Type 1)
Indicate one difference on conversion tracking between iOS apps and Android apps.
Match the client goal to the correct ad extension. (Question Type 2)
What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?
Identify which remarketing solution you would use for each scenario.
Gmail targeting includes signals from which of the following?
What are the three main factors that determine ad quality?
Match the client’s objective to the DSA solution.
If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?
Which of the following is a core benefit of AdWords autobidding?
What is automatically included in AdWords optimized lists?
With UAC, we recommend setting a CPA bid using the average CLV of a customer who completes the ‘Success Action’
Which policies apply when recommending RLSA? Select all that apply.
Including a logo in a responsive ad…
Match the client goal to the correct ad extension. (Question Type 1)
What are some broad revenue generators in an app?
What is dynamic remarketing?
What is the minimum list size for search required to run RLSA?
Why is Target CPA the recommended choice for a remarketing bidding solution?
What are the three key benefits of RLSA?
RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.
Explain what “observations” are in the new AdWords experience.
It’s important to wait at least two weeks after implementation before measuring the results of a Smart Bidding campaign.
Which of the following signal is currently NOT used by our algorithm to set up bids automatically?
Which option allows advertisers to use their list in an existing campaign by applying a bid adjustment to modify their remarketing list members?
Why should an advertiser consider automated bidding? Select all that apply.
If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?
Which of the following best practices should be followed when applying target CPA to a campaign?
Google users can visit the Ads Preferences Manager to manage ad personalization.
Which attributes describe a good landing page experience? Select all that apply.
How should you pitch your clients on ad formats if they are using image or HTML5 ads today?
How can you improve Quality Score?
Which part of the search ad is not automatically generated by DSA?
Match each autobidding strategy to the right campaign goal.
Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
Which of the following is not considered a “Smart Bidding” strategy?
Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?
DSA is fully compatible with target CPA, and it’s a best practice to combine this smart bidding option with DSA.
Match each of the “Big Three” ad rank recommendations to their definition.
Which of the following statements is true?
Since DSA is an automation solution, there’s no need to add audience lists to the campaign.
Match each display targeting solution to its targeted audience. (Question Type 2)
Order the four steps used to maximize an advertisers investment in RLSA.
When should a max conversions bidding strategy be pitched?
What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?
Why do search ad extensions matter to clients?
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