How should an advertiser exercise control over DSA campaigns?

✅  The correct answer is:

Select subcategories and add negative keywords

Question:

How should an advertiser exercise control over DSA campaigns?

Solution:

  • Set a daily budget that’s 20% lower than the maximum desired investment
  • Select subcategories and add negative keywords
  • Add at least five broad-match keywords to each campaign
  • Disable automated bidding