If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

✅  The correct answer is:

They should use target and bid to only reach those searchers who are in their audience list

Question:

If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

Solution:

  • They should increase all their keyword bids
  • They should use the list as an exclusion
  • They should use bid-only to reach all users who search for the keywords
  • They should use target and bid to only reach those searchers who are in their audience list