If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?

✅  The correct answer is:

eCPC

Question:

If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?

Solution:

  • Target CPA
  • Maximize conversions
  • eCPC
  • Maximize clicks