✅ The correct answer is:
Landing page experience | How relevant, transparent and easy to navigate the page is for users. |
Expected CTR | The likelihood that the ad will be clicked. |
Ad relevance | How closely the ad matches the intent behind a user’s search. |
Question:
Match each of the “Big Three” ad rank recommendations to their definition.
Solution:
Landing page experience | How relevant, transparent and easy to navigate the page is for users. |
Expected CTR | The likelihood that the ad will be clicked. |
Ad relevance | How closely the ad matches the intent behind a user’s search. |