Match each of the “Big Three” ad rank recommendations to their definition.

✅  The correct answer is:

Landing page experienceHow relevant, transparent and easy to navigate the page is for users.
Expected CTRThe likelihood that the ad will be clicked.
Ad relevanceHow closely the ad matches the intent behind a user’s search.

Question:

Match each of the “Big Three” ad rank recommendations to their definition.

Solution:

Landing page experienceHow relevant, transparent and easy to navigate the page is for users.
Expected CTRThe likelihood that the ad will be clicked.
Ad relevanceHow closely the ad matches the intent behind a user’s search.