✅ The correct answer is:
| eCPC | Client has not determined a cost per conversion goal or is using a 3P bidder |
| tCPA | Client has a cost per action goal |
| tROAS | Client passes conversion values to Google |
Question:
Match each recommended display auto-bidding strategy to its corresponding lead client.
Solution:
| eCPC | Client has not determined a cost per conversion goal or is using a 3P bidder |
| tCPA | Client has a cost per action goal |
| tROAS | Client passes conversion values to Google |