✅ The correct answer is:
| Google Analytics | For clients who are already running Google Analytics. |
| Google AdWords | For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only. |
| One Google Tag | For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics. |
| Google Tag Manager | For clients who are placing an entirely new tag on their site. |
Question:
Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.
Solution:
| Google Analytics | For clients who are already running Google Analytics. |
| Google AdWords | For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only. |
| One Google Tag | For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics. |
| Google Tag Manager | For clients who are placing an entirely new tag on their site. |