✅ The correct answer is:
- 1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments
- 2.Apply the lists to all campaigns and ad groups
- 3.Adjust bids to maximize ROI
- 4.Evaluate results and upsell
Question:
Order the four steps used to maximize an advertisers investment in RLSA.
Solution:
- 1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments
- 2.Apply the lists to all campaigns and ad groups
- 3.Adjust bids to maximize ROI
- 4.Evaluate results and upsell