Order the four steps used to maximize an advertisers investment in RLSA.

✅  The correct answer is:

  • 1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments
  • 2.Apply the lists to all campaigns and ad groups
  • 3.Adjust bids to maximize ROI
  • 4.Evaluate results and upsell

Question:

Order the four steps used to maximize an advertisers investment in RLSA.

Solution:

  • 1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments
  • 2.Apply the lists to all campaigns and ad groups
  • 3.Adjust bids to maximize ROI
  • 4.Evaluate results and upsell