Why should an advertiser consider automated bidding? Select all that apply.

✅  The correct answer is:

  • The search auction is dynamic and finding the right bid is challenging
  • Many signals influence user behavior and intent
  • Keyword bids directly impact performance

Question:

Why should an advertiser consider automated bidding? Select all that apply.

Solution:

  • The search auction is dynamic and finding the right bid is challenging
  • Many signals influence user behavior and intent
  • Keyword bids directly impact performance
  • For a set context, user likelihood to convert is fairly similar