Platforms – Smart Assessment
- DoubleClick Search is designed to have a similar look and feel to AdWords.
- Which platform should publishers use to define the areas of their website that they can sell as ad space?
- Identify the interface where publishers log-in to control their campaigns and report on performance.
- A publisher ad server allows publishers to conduct which of following activities?
- Select the platform that allows advertisers to combine data feeds for reporting and visualization.
- An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
- In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
- AppNexus is a competitor to DoubleClick Bid Manager.
- Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
- What platform allows advertisers to gather valuable insights into how users interact with their site or application?
- First-party data is defined as data owned by the advertiser and collected from online and offline sources.
- What is Google’s solution for deploying pixels across a website?
- Google Analytics 360 is the free, entry-level analytics platforms.
- This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
- What’s another term for the publisher side of media transactions?
- Which conversion types can DoubleClick Search pull in?
- What is Google’s enterprise solution for tracking website engagement?
- What should an advertiser use to track digital campaigns across channels?
- DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
- Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
- Search management platforms only access search engines and don’t offer social or display functionality.
- Google has an affiliate marketing platform.
- DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
- What is Google’s creative platform for building dynamic creative?
- What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
- What reason would a customer want to use GDN over DBM?
- What’s the name of Google’s search management platform?
- Appnexus is an example of a stack player.
- DoubleClick Search allows advertisers to import data from non-Google search engines.
- Which of the following is the online marketplace for the buying and selling of programmatic ads?
- Criteo is an example of a point player.
- By default, DoubleClick Search will favor Google inventory.
- What’s Google’s creative HTML authoring tool called?
- AdX inventory is exclusive to GDN and DBM.
- What’s the term for when publisher ad servers are used to upload the creative from advertisers?
- Attribution 360 can help advertisers see the impact of their TV campaigns.
- Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
- Point players allow advertisers to pass assets seamlessly between platforms.
- Which of the following does DoubleClick Studio help advertisers do?
- What is Google’s DSP?
- A publisher’s most valuable asset is the audience it has access to.
- Which type of ad format matches the look and feel of a publisher’s site/app?
- DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
- Which one of these companies offers a competitor to DoubleClick Search?
- Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
- Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
- DoubleClick Search allows advertisers to control their organic listings.
- What does “DSP” stands for?
- DBM is the only demand side platform with access to YouTube’s TrueView format
- How would DoubleClick Bid Manager best be classified?
- A trading desk is the same as a demand side platform.
- DoubleClick Bid Manager is restricted to buying Google Media.
- What’s the best definition for programmatic?
- Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
- DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
- Google Web Designer allows clients to author custom, interactive HTML5 creative.
- What is Google’s advertiser ad server called?
- Which platform should publishers use to sell their inventory in an online marketplace?
- Which platform type can an advertiser use to track time spent on their site?
- How does programmatic benefit advertisers?
- Some clients use both the AdWords and DS interface.