Skip to content

Certifications Help

All the help for your certification.

  • Google Ads Certifications
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Search Certification
    • Google Shopping Certification
    • Google Ads – Measurement Certification
    • Google Ads Apps Assessment Answers
    • Google Ads Fundamentals Certification
  • Google Analytics
    • Advanced Google Analytics
    • Google Analytics 360
    • Google Analytics Individual Qualification
    • Analytics for Power Users
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • Hootsuite
    • Hootsuite Platform
    • Hootsuite Social Marketing
  • SEMrush
    • Competitor Analysis With SEMrush Exam
    • SEMrush Advertising Toolkit
    • SEMrush Affiliate Program Terms
    • SEMrush Content Marketing Toolkit
    • SEMrush for Digital Agencies Certification
    • SEMrush Keyword Research
    • SEMrush On Page and Technical SEO
    • SEMrush PPC Fundamentals
    • SEMrush SEO Toolkit
    • SEMrush Social Media Toolkit
    • Backlink Management Exam
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush Exam
    • Management-Reporting And Collaboration Test
    • Mobile-International- And Local SEO Test
    • Content Marketing Fundamentals
  • HubSpot
    • HubSpot CMS for Developers Certification
    • HubSpot Frictionless Sales Certification
    • HubSpot CMS For Marketers
    • HubSpot Marketing Software Certification
    • HubSpot Digital Marketing Certification
    • HubSpot SEO Certification Certification
    • HubSpot Reporting Certification
    • HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
    • HubSpot Sales Software Certification
    • HubSpot Service Hub Software Certification
    • Inbound Certification
    • Inbound Marketing Certification
    • Inbound Sales Certification
    • Email Marketing Certification
    • Social Media Certification
    • Content Marketing Certification
    • Sales Enablement Certification
    • Inbound Sales Certification
    • Growth-Driven Design Certification
  • Digital
    • Digital Garage Final Exam
    • Digital Garage Quiz
    • Digital Sales Certification
  • Google Smart
    • Measurement – Smart Assessment
    • Performance – Smart Assessment
    • Platforms – Smart Assessment
    • Video – Smart Assessment
  • Other
    • Bing Accreditation Exam
    • Twitter Video Ad Badge Assessment
    • Yandex
      • Yandex Direct
      • Yandex Metrica
    • Jamboards
      • Deploying Jamboards Assessment
      • Selling Jamboards Assessment
    • Klipfolio
      • Klipfolio Expert
      • Klipfolio Partner
    • Amazon
      • Measure Campaigns With Amazon Attribution
      • Amazon Retail for Advertisers
      • Amazon Sponsored Ads Foundations
    • Academy Ads
      • Android
        • Android Enterprise Associate
        • Android Enterprise Professional
      • Google Marketing Platform
        • Campaign Manager Certification
        • Creative Certification
        • Display & Video 360
        • Search Ads 360
      • Google My Business Basics
      • Waze
        • Waze Ads Advanced Assessment
        • Waze Ads Fundamentals Assessment
      • Youtube
        • YouTube Asset Monetization
        • YouTube Channel Growth
        • YouTube Content Ownership
        • YouTube Creative Essentials
        • YouTube Music Assessment
      • Other Certification
        • DoubleClick Billing Basics Assessment
        • DoubleClick Campaign Manager Assessment
        • DoubleClick Search Campaign Management Assessment
        • Doubleclick Studio Assessment
        • Mobile in DoubleClick Bid Manager Basics Assessment
        • Optimize performance in DoubleClick Search Assessment
        • Bid Manager Optimization Assessment
        • Scaled Partner Management Exam
    • Google Educator
      • Google Educator Level 1
      • Google Educator Level 2
    • LinkedIn Skill Quiz
      • Adobe Photoshop Skill Qn Answers

Platforms – Smart Assessment

  • An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
  • Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
  • Which platform should publishers use to define the areas of their website that they can sell as ad space?
  • A publisher ad server allows publishers to conduct which of following activities?
  • DoubleClick Search is designed to have a similar look and feel to AdWords.
  • First-party data is defined as data owned by the advertiser and collected from online and offline sources.
  • Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
  • DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
  • Search management platforms only access search engines and don’t offer social or display functionality.
  • Point players allow advertisers to pass assets seamlessly between platforms.
  • What is Google’s DSP?
  • DoubleClick Bid Manager is restricted to buying Google Media.
  • What platform allows advertisers to gather valuable insights into how users interact with their site or application?
  • DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
  • Identify the interface where publishers log-in to control their campaigns and report on performance.
  • Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
  • Which of the following is the online marketplace for the buying and selling of programmatic ads?
  • Which platform type can an advertiser use to track time spent on their site?
  • What reason would a customer want to use GDN over DBM?
  • DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
  • Criteo is an example of a point player.
  • How does programmatic benefit advertisers?
  • By default, DoubleClick Search will favor Google inventory.
  • Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
  • What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
  • What’s the best definition for programmatic?
  • Google Analytics 360 is the free, entry-level analytics platforms.
  • What’s Google’s creative HTML authoring tool called?
  • What’s the term for when publisher ad servers are used to upload the creative from advertisers?
  • What does “DSP” stands for?
  • A trading desk is the same as a demand side platform.
  • Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
  • Which of the following does DoubleClick Studio help advertisers do?
  • What should an advertiser use to track digital campaigns across channels?
  • Which type of ad format matches the look and feel of a publisher’s site/app?
  • Google has an affiliate marketing platform.
  • Which one of these companies offers a competitor to DoubleClick Search?
  • Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
  • What’s the name of Google’s search management platform?
  • What is Google’s enterprise solution for tracking website engagement?
  • Some clients use both the AdWords and DS interface.
  • This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
  • Which conversion types can DoubleClick Search pull in?
  • Google Web Designer allows clients to author custom, interactive HTML5 creative.
  • In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
  • DoubleClick Search allows advertisers to import data from non-Google search engines.
  • How would DoubleClick Bid Manager best be classified?
  • What is Google’s creative platform for building dynamic creative?
  • AdX inventory is exclusive to GDN and DBM.
  • What’s another term for the publisher side of media transactions?
  • What is Google’s advertiser ad server called?
  • DoubleClick Search allows advertisers to control their organic listings.
  • Attribution 360 can help advertisers see the impact of their TV campaigns.
  • What is Google’s solution for deploying pixels across a website?
  • Which platform should publishers use to sell their inventory in an online marketplace?
  • A publisher’s most valuable asset is the audience it has access to.
  • Appnexus is an example of a stack player.
  • DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
  • AppNexus is a competitor to DoubleClick Bid Manager.
  • Select the platform that allows advertisers to combine data feeds for reporting and visualization.
  • DBM is the only demand side platform with access to YouTube’s TrueView format

Search Question

Latest Updated

  • In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
  • Which of the following statements is TRUE? (HubSpot)
  • Match each product available in the Google Marketing Platform Small business version with its description.
  • You notice someone has uploaded a video to YouTube that you own. What’s required if you wish to request a copyright takedown?
  • If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)
© 2021 Certifications Help