Skip to content

Certifications Help

All the help for your certification.

  • Google Ads Certifications
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Search Certification
    • Google Shopping Certification
    • Google Ads – Measurement Certification
    • Google Ads Apps Assessment Answers
    • Google Ads Fundamentals Certification
  • Google Analytics
    • Advanced Google Analytics
    • Google Analytics 360
    • Google Analytics Individual Qualification
    • Analytics for Power Users
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • Hootsuite
    • Hootsuite Platform
    • Hootsuite Social Marketing
  • SEMrush
    • Competitor Analysis With SEMrush Exam
    • SEMrush Advertising Toolkit
    • SEMrush Affiliate Program Terms
    • SEMrush Content Marketing Toolkit
    • SEMrush for Digital Agencies Certification
    • SEMrush Keyword Research
    • SEMrush On Page and Technical SEO
    • SEMrush PPC Fundamentals
    • SEMrush SEO Toolkit
    • SEMrush Social Media Toolkit
    • Backlink Management Exam
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush Exam
    • Management-Reporting And Collaboration Test
    • Mobile-International- And Local SEO Test
    • Content Marketing Fundamentals
  • HubSpot
    • HubSpot CMS for Developers Certification
    • HubSpot Frictionless Sales Certification
    • HubSpot Marketing Software Certification
    • HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
    • HubSpot Sales Software Certification
    • HubSpot Service Hub Software Certification
    • Inbound Certification
    • Inbound Marketing Certification
    • Inbound Sales Certification
    • Email Marketing Certification
    • Social Media Certification
    • Content Marketing Certification
    • Sales Enablement Certification
    • Inbound Sales Certification
    • Growth-Driven Design Certification
  • Other
    • Bing Accreditation Exam
    • Twitter Video Ad Badge Assessment
    • Yandex
      • Yandex Direct
      • Yandex Metrica
    • Jamboards
      • Deploying Jamboards Assessment
      • Selling Jamboards Assessment
    • Klipfolio
      • Klipfolio Expert
      • Klipfolio Partner
    • Academy Ads
      • Android
        • Android Enterprise Associate
        • Android Enterprise Professional
      • Google Marketing Platform
        • Campaign Manager Certification
        • Creative Certification
        • Display & Video 360
        • Search Ads 360
      • Google My Business Basics
      • Waze
        • Waze Ads Advanced Assessment
        • Waze Ads Fundamentals Assessment
      • Youtube
        • YouTube Asset Monetization
        • YouTube Channel Growth
        • YouTube Content Ownership
        • YouTube Creative Essentials
        • YouTube Music Assessment
      • Other Certification
        • DoubleClick Billing Basics Assessment
        • DoubleClick Campaign Manager Assessment
        • DoubleClick Search Campaign Management Assessment
        • Doubleclick Studio Assessment
        • Mobile in DoubleClick Bid Manager Basics Assessment
        • Optimize performance in DoubleClick Search Assessment
        • Bid Manager Optimization Assessment
        • Scaled Partner Management Exam
    • Google Educator
      • Google Educator Level 1
      • Google Educator Level 2
  • Digital
    • Digital Garage Final Exam
    • Digital Garage Quiz
    • Digital Sales Certification
  • Google Smart
    • Measurement – Smart Assessment
    • Performance – Smart Assessment
    • Platforms – Smart Assessment
    • Video – Smart Assessment

Platforms – Smart Assessment

  • Which one of these companies offers a competitor to DoubleClick Search?
  • What’s the best definition for programmatic?
  • Appnexus is an example of a stack player.
  • What’s Google’s creative HTML authoring tool called?
  • Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
  • Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
  • DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
  • A publisher ad server allows publishers to conduct which of following activities?
  • Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
  • What does “DSP” stands for?
  • DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
  • What is Google’s enterprise solution for tracking website engagement?
  • Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
  • Criteo is an example of a point player.
  • What platform allows advertisers to gather valuable insights into how users interact with their site or application?
  • Which type of ad format matches the look and feel of a publisher’s site/app?
  • How would DoubleClick Bid Manager best be classified?
  • DoubleClick Search is designed to have a similar look and feel to AdWords.
  • Select the platform that allows advertisers to combine data feeds for reporting and visualization.
  • Which platform type can an advertiser use to track time spent on their site?
  • AdX inventory is exclusive to GDN and DBM.
  • Google has an affiliate marketing platform.
  • What is Google’s DSP?
  • Point players allow advertisers to pass assets seamlessly between platforms.
  • DBM is the only demand side platform with access to YouTube’s TrueView format
  • DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
  • Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
  • By default, DoubleClick Search will favor Google inventory.
  • What reason would a customer want to use GDN over DBM?
  • What’s another term for the publisher side of media transactions?
  • Some clients use both the AdWords and DS interface.
  • DoubleClick Bid Manager is restricted to buying Google Media.
  • DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
  • DoubleClick Search allows advertisers to control their organic listings.
  • Which conversion types can DoubleClick Search pull in?
  • How does programmatic benefit advertisers?
  • A publisher’s most valuable asset is the audience it has access to.
  • First-party data is defined as data owned by the advertiser and collected from online and offline sources.
  • A trading desk is the same as a demand side platform.
  • Which of the following is the online marketplace for the buying and selling of programmatic ads?
  • Attribution 360 can help advertisers see the impact of their TV campaigns.
  • What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
  • Identify the interface where publishers log-in to control their campaigns and report on performance.
  • What is Google’s solution for deploying pixels across a website?
  • AppNexus is a competitor to DoubleClick Bid Manager.
  • Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
  • In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
  • An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
  • What’s the term for when publisher ad servers are used to upload the creative from advertisers?
  • Google Analytics 360 is the free, entry-level analytics platforms.
  • What is Google’s advertiser ad server called?
  • DoubleClick Search allows advertisers to import data from non-Google search engines.
  • What should an advertiser use to track digital campaigns across channels?
  • Google Web Designer allows clients to author custom, interactive HTML5 creative.
  • This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
  • What is Google’s creative platform for building dynamic creative?
  • Which platform should publishers use to define the areas of their website that they can sell as ad space?
  • Which of the following does DoubleClick Studio help advertisers do?
  • What’s the name of Google’s search management platform?
  • Search management platforms only access search engines and don’t offer social or display functionality.
  • Which platform should publishers use to sell their inventory in an online marketplace?

Search Question

Latest Updated

  • Sylvia Wants To Create A My Google Business Account For Her 3 Retail Locations. How Can Sylvia Verify Each Location In Google My Business?
  • When Measuring Offline Conversions With TrueView For Action, A Store Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Store Within How Many Days?
  • How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?
  • Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression?
  • YouTube And Google Video Solutions Are Specifically Tuned To Your Business’ Marketing Objectives. They Can Increase Awareness By Keeping Your Brand At The Top Of Customers’ Minds. They Can Boost Consideration By Inviting Customers To Engage With Your Brand During High-Intent Moments. What Other Marketing Objective Can YouTube And Google Video Solutions Fulfill?
© 2020 Certifications Help