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Platforms – Smart Assessment
Criteo is an example of a point player.
What reason would a customer want to use GDN over DBM?
Google Web Designer allows clients to author custom, interactive HTML5 creative.
Which one of these companies offers a competitor to DoubleClick Search?
Which type of ad format matches the look and feel of a publisher’s site/app?
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
DoubleClick Search allows advertisers to control their organic listings.
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
What is Google’s enterprise solution for tracking website engagement?
Point players allow advertisers to pass assets seamlessly between platforms.
A trading desk is the same as a demand side platform.
Some clients use both the AdWords and DS interface.
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
Which conversion types can DoubleClick Search pull in?
By default, DoubleClick Search will favor Google inventory.
What’s Google’s creative HTML authoring tool called?
Which platform should publishers use to sell their inventory in an online marketplace?
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
DBM is the only demand side platform with access to YouTube’s TrueView format
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
A publisher ad server allows publishers to conduct which of following activities?
What does “DSP” stands for?
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Which of the following does DoubleClick Studio help advertisers do?
Identify the interface where publishers log-in to control their campaigns and report on performance.
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
What is Google’s DSP?
DoubleClick Search is designed to have a similar look and feel to AdWords.
What should an advertiser use to track digital campaigns across channels?
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
What is Google’s creative platform for building dynamic creative?
DoubleClick Bid Manager is restricted to buying Google Media.
What’s the name of Google’s search management platform?
How does programmatic benefit advertisers?
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
Search management platforms only access search engines and don’t offer social or display functionality.
Which platform type can an advertiser use to track time spent on their site?
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
AdX inventory is exclusive to GDN and DBM.
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
What is Google’s advertiser ad server called?
An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
Google has an affiliate marketing platform.
Attribution 360 can help advertisers see the impact of their TV campaigns.
What’s the best definition for programmatic?
DoubleClick Search allows advertisers to import data from non-Google search engines.
Which platform should publishers use to define the areas of their website that they can sell as ad space?
What’s another term for the publisher side of media transactions?
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
Google Analytics 360 is the free, entry-level analytics platforms.
Appnexus is an example of a stack player.
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
AppNexus is a competitor to DoubleClick Bid Manager.
How would DoubleClick Bid Manager best be classified?
What’s the term for when publisher ad servers are used to upload the creative from advertisers?
A publisher’s most valuable asset is the audience it has access to.
What is Google’s solution for deploying pixels across a website?
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