Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

by

✅  The correct answer is:

Proving incremental impact

Question:

Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

Solution:

  • Establishing a baseline
  • Measuring view-through conversions
  • Proving incremental impact
  • Creating a focused question