You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

✅  The correct answer is:

What are the most important reasons that people recommend our products?

Question:

You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

Solution:

  • How impactful is our programmatic strategy in all of our markets?
  • Is search really performing as badly as it seems at driving offline sales?
  • What are the most important reasons that people recommend our products?
  • How do we determine the true causal impact from our search ads on in-storepurchases?