✅ The correct answer is:
Let the production team drive content creation.
You’ve been building a programmatic campaign and all teams just signed off on the brief. What’s the next step in the process?
- Let the production team drive content creation.
- Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.
- Continue to work together on every decision to get 100 percent sign-off from all teams.