✅ The correct answer is:
This happens with demand-side platform technology
Imagine you’re prepping your team about an upcoming programmatic campaign and someone asks you how you’ll actually plan and buy ad space. What do you say?
- This happens with demand-side platform technology
- You’ll use ad publishers to help you with this
- You’ll have to research all the different trading desks and pick one to help you
- Use anything but an ad exchange to help with running campaign