While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?

✅  The correct answer is:

Make specific changes on sellers with whom you have a low win rate.

Question:

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?

Solution:

  • Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
  • Make specific changes on sellers with whom you have a low win rate.
  • Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
  • Ensure you do not have any overlapping deals.