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  • Google Ads Certifications
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Search Certification
    • Google Shopping Certification
    • Google Ads – Measurement Certification
    • Google Ads Apps Assessment Answers
    • Google Ads Fundamentals Certification
  • Google Analytics
    • Advanced Google Analytics
    • Google Analytics 360
    • Google Analytics Individual Qualification
    • Analytics for Power Users
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • Hootsuite
    • Hootsuite Platform
    • Hootsuite Social Marketing
  • SEMrush
    • Competitor Analysis With SEMrush Exam
    • SEMrush Advertising Toolkit
    • SEMrush Affiliate Program Terms
    • SEMrush Content Marketing Toolkit
    • SEMrush for Digital Agencies Certification
    • SEMrush Keyword Research
    • SEMrush On Page and Technical SEO
    • SEMrush PPC Fundamentals
    • SEMrush SEO Toolkit
    • SEMrush Social Media Toolkit
    • Backlink Management Exam
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush Exam
    • Management-Reporting And Collaboration Test
    • Mobile-International- And Local SEO Test
    • Content Marketing Fundamentals
  • HubSpot
    • HubSpot CMS for Developers Certification
    • HubSpot Frictionless Sales Certification
    • HubSpot CMS For Marketers
    • HubSpot Marketing Software Certification
    • HubSpot Digital Marketing Certification
    • HubSpot SEO Certification Certification
    • HubSpot Reporting Certification
    • HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
    • HubSpot Sales Software Certification
    • HubSpot Service Hub Software Certification
    • Inbound Certification
    • Inbound Marketing Certification
    • Inbound Sales Certification
    • Email Marketing Certification
    • Social Media Certification
    • Content Marketing Certification
    • Sales Enablement Certification
    • Inbound Sales Certification
    • Growth-Driven Design Certification
  • Digital
    • Digital Garage Final Exam
    • Digital Garage Quiz
    • Digital Sales Certification
  • Google Smart
    • Measurement – Smart Assessment
    • Performance – Smart Assessment
    • Platforms – Smart Assessment
    • Video – Smart Assessment
  • Other
    • Bing Accreditation Exam
    • Twitter Video Ad Badge Assessment
    • Yandex
      • Yandex Direct
      • Yandex Metrica
    • Jamboards
      • Deploying Jamboards Assessment
      • Selling Jamboards Assessment
    • Klipfolio
      • Klipfolio Expert
      • Klipfolio Partner
    • Amazon
      • Measure Campaigns With Amazon Attribution
      • Amazon Retail for Advertisers
      • Amazon Sponsored Ads Foundations
    • Academy Ads
      • Android
        • Android Enterprise Associate
        • Android Enterprise Professional
      • Google Marketing Platform
        • Campaign Manager Certification
        • Creative Certification
        • Display & Video 360
        • Search Ads 360
      • Google My Business Basics
      • Waze
        • Waze Ads Advanced Assessment
        • Waze Ads Fundamentals Assessment
      • Youtube
        • YouTube Asset Monetization
        • YouTube Channel Growth
        • YouTube Content Ownership
        • YouTube Creative Essentials
        • YouTube Music Assessment
      • Other Certification
        • DoubleClick Billing Basics Assessment
        • DoubleClick Campaign Manager Assessment
        • DoubleClick Search Campaign Management Assessment
        • Doubleclick Studio Assessment
        • Mobile in DoubleClick Bid Manager Basics Assessment
        • Optimize performance in DoubleClick Search Assessment
        • Bid Manager Optimization Assessment
        • Scaled Partner Management Exam
    • Google Educator
      • Google Educator Level 1
      • Google Educator Level 2
    • LinkedIn Skill Quiz
      • Adobe Photoshop Skill Qn Answers

Sales Enablement Certification

  • What should your sales team do with marketing qualified leads?
  • If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:
  • What does a sales and marketing service-level agreement (SLA) require sales to do?
  • What should you do with the leads in box 3?
  • If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  • What should the content your sales team uses during the sales process do?
  • True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  • It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
  • True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.
  • What is an insights committee?
  • What is the difference between work groups and teams?
  • What does a sales and marketing service-level agreement (SLA) require marketing to do?
  • What is a hand raiser?
  • What does it mean to ask a customer about their “watering holes”?
  • Why should defining your target buyer be part of your sales enablement strategy?
  • After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
  • True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  • The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?
  • What is a buyer persona?
  • A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
  • When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
  • Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?
  • Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.
  • Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?
  • When you ask your customers about their goals and challenges, what are you trying to figure out?
  • If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?
  • All of the following are benefits of involving content in your sales process EXCEPT:
  • Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
  • All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:
  • What should you do with the leads in box 1?
  • True or false? Personas can change over time.
  • Why is inbound an important part of a good sales enablement strategy?
  • A vision should be all of the following EXCEPT:
  • Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?
  • Which of the following BEST describes a sales and marketing service-level agreement (SLA)?
  • True or false? Content should be a part of every step in your sales process.
  • How do goals and a vision work together?
  • Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?
  • Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.
  • After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
  • True or false? You should create a separate hero statement for each of your personas.
  • True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.
  • Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
  • What is a judicial branch?
  • Evaluate this SLA: Marketing will generate 50 leads each month.
  • You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
  • True or false? The judicial branch must be more than one person.
  • You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
  • If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  • Which of the following is an example of a core system?
  • Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  • Fill in the blanks: You need to figure out your ___ before you can implement a ___.
  • What is the relationship between personas and Jobs to Be Done?
  • True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.
  • Which of the following is an example of an edge system?
  • Which of the following is a benefit of using Jobs to Be Done?
  • What’s the sales team’s role in content creation?
  • True or false? You need a vision or goals but not both.
  • What’s the difference between a vision and a goal?
  • If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  • All of the following are ways to involve your sales team in the content creation process EXCEPT:
  • What is sales enablement?
  • Which of the following places would be a good place to experiment with video?
  • All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
  • True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  • Fill in the blank: ___ is the glue that holds sales and marketing teams together.
  • Which of the following is a reason sales and marketing need to be aligned?
  • Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
  • Which of the following is NOT an element of a hero statement?
  • What is the purpose of smarketing meetings?
  • Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
  • What should you do with the leads in box 2?
  • What is the difference between an ideal customer profile and a buyer persona?
  • Which of the following is NOT part of a sales enablement strategy?
  • Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  • How many customers do you need to interview in order to develop a high quality buyer persona?
  • Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
  • Why are smarketing meetings an important part of a sales enablement strategy?
  • Which of the following is the BEST way to uncover the job that people hire your product to do?
  • What is an ideal customer profile?
  • If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  • Which of the following is NOT part of customer enablement?
  • How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?
  • In most companies, which department produces the most content?
  • True or false? Marketing and sales should have separate revenue goals.
  • True or false? Marketing and sales should share a single database of customer information.
  • True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  • True or false? Executive leaders should attend smarketing meetings.

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