After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

✅  The correct answer is:

Make it clear early on that your product isn’t a good fit for them.

Question:

After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

Solution:

  • Make it clear early on that your product isn’t a good fit for them.
  • Accept their business and serve them as well as you can.
  • Modify your product to do both jobs.
  • Ignore them and focus on your target buyers.