✅ The correct answer is:
Make it clear early on that your product isn’t a good fit for them.
After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
- Make it clear early on that your product isn’t a good fit for them.
- Accept their business and serve them as well as you can.
- Modify your product to do both jobs.
- Ignore them and focus on your target buyers.