All of the following are ways to involve your sales team in the content creation process EXCEPT:

✅  The correct answer is:

Have individual sales reps take turns acting as content manager.

Question:

All of the following are ways to involve your sales team in the content creation process EXCEPT:

Solution:

  • Have individual sales reps take turns acting as content manager.
  • Have the sales team send the marketing team the content they’ve already created.
  • Have the sales team BCC the marketing team when they answer questions asked by prospects.
  • Have your content manager interview members of the sales team.